BA (Hons) Digital Marketing & Social Media
Programme Overview
The BA (Hons) Digital Marketing & Social Media, awarded by the University for the Creative Arts (UCA), is a three-year full-time degree that combines creativity, digital marketing, social media, content creation, brand communication and business strategy.
Students develop practical, career-focused skills while building an understanding of how brands communicate, engage audiences and grow across digital platforms.
Why Choose This Programme?
- Combine creativity with marketing and business
- Explore social media, branding and digital communication
- Develop content creation and campaign planning skills
- Learn how to use data and analytics to support decisions
- Build a practical and professional portfolio
- Develop skills for employment, freelancing or entrepreneurship
Key Benefits
- Creative & Practical Learning – Create content and campaigns for digital audiences.
- Career-Focused Skills – Develop skills relevant to marketing, media, communication and business.
- Digital-First Approach – Understand audiences, platforms and online brand communication.
- Portfolio Development – Build practical work alongside your degree.
- Entrepreneurial Skills – Develop capabilities relevant to freelancing and starting your own venture.
Learning Outcomes
Students will develop skills in:
- Digital and social media campaign planning
- Audience understanding and consumer insights
- Content creation and brand storytelling
- Marketing and brand communication
- Data and analytics
- Creative thinking and problem-solving
- Presentation and communication
- Freelancing and entrepreneurship
- Student Exposure
The programme provides a practical and portfolio-focused learning experience. Students explore real-world areas such as:
- Social media and digital platforms
- Branding and advertising
- Content creation
- Campaign planning
- Audience engagement
- Marketing analytics
- Business strategy
- Independent creative practice
Career Opportunities
Graduates can explore opportunities in:
- Digital Marketing
- Social Media Management & Strategy
- Digital Campaign Management
- Brand Management
- Marketing Communications
- Content Creation
- Creative Direction
- Freelancing
- Entrepreneurship
- Further Study
| Year | Stage | Module | Credits |
|---|---|---|---|
| Year 1 | Foundations | Foundations of Marketing | 30 |
| Year 1 | Foundations | Career Catalyst: Skills & Capability | 30 |
| Year 1 | Foundations | Understanding Consumers and Audiences | 30 |
| Year 1 | Foundations | Campaign Management | 30 |
| Year 2 | Creative & Strategic Development | Principles of Content Creation | 30 |
| Year 2 | Creative & Strategic Development | Career Catalyst: Communities & Influence | 30 |
| Year 2 | Creative & Strategic Development | Brand Storytelling and Narrative | 30 |
| Year 2 | Creative & Strategic Development | Branding, Marketing and Data Technology | 30 |
| Year 3 | Futures & Independent Practice | Creative Business Futures | 30 |
| Year 3 | Futures & Independent Practice | Career Catalyst: Futures & Direction | 30 |
| Year 3 | Futures & Independent Practice | Major Project | 60 |
Eligibility and Admissions Criteria
Applications are considered on a case-by-case basis. Alongside academic results, the admissions team reviews each applicant’s educational journey, overall suitability, and motivation to pursue the selected programme.
For recognition equivalent to 16 years of education under the Higher Education Commission (HEC) Pakistan framework, students are expected to have completed 12 years of schooling through the Matric and Intermediate route. Those following the British education system should normally have eight O-Level subjects and three A-Level subjects.
Applicants may qualify for admission through any one of the following academic routes:
- HSSC/Intermediate with an overall score of 50% or higher.
- Eight O-Level passes with Mathematics & English minimum C grade requirement.
- Three A-Level subjects passed.
- BTEC Extended Diploma with a minimum Pass grade.
- An internationally recognised equivalent, including the International Baccalaureate (IB)
Students whose A-Level or Intermediate results are pending, or who do not currently meet the required grades, may be considered for the Degree Access Programme. This preparatory course lasts between three and six months and offers progression to a degree programme after successful completion.
For advice regarding the eligibility or acceptability of a particular qualification, applicants may speak with the Admissions Team at their nearest campus or write to info@tmuc.edu.pk.
New students may begin their studies in either January or September. Since the admissions process usually requires around two weeks, early submission is recommended to allow sufficient time for assessment and to improve the chances of securing a place in the preferred programme.
Tuition Fees and Financial Support
Tuition fees payable to the external university must be paid directly to the University by the specified deadline. Students will receive full payment details and the relevant due date in their Acceptance Letter once admission to the programme has been confirmed. These tuition charges are payable each academic year throughout the degree.
TMUC’s institutional fees are collected separately on a yearly basis and can be paid in two installments as well, that is Aug/Sept and Dec/Jan.
For information about fees, payment schedules, and admissions, contact the TMUC Admissions Team in each city or call; 0303 3332448
| # | Campus | Contact Number |
|---|---|---|
| 1 | TMUC Islamabad | 0370 5251310 |
| 2 | TMUC Rawalpindi | 0326 8380140 |
| 3 | TMUC Lahore | 0328 4218684 |
| 4 | TMUC Peshawar | 0370 0071778 |
| 5 | TMUC Abbottabad | 0326 8380139 |
| 6 | TMUC Gujranwala | 0303 3332453 |
| 7 | TMUC Faisalabad | 0322 6084489 |
| 8 | TMUC Karachi / MiTE | 0326 8080222 |
| 9 | TMUC Multan | 0305 6904301 |
A limited number of scholarships and financial concessions are available to eligible students under various categories that are Merit, Talent and Need Based. As fee waivers are subject to availability and awarded on a first-come, first-served basis, students are encouraged to apply as early as possible.
What is the duration of the programme?
The programme is 3 years, full-time.
Who awards the degree?
The degree is awarded by the University for the Creative Arts (UCA).
Is this programme only for existing content creators?
No. It is suitable for students who want to understand how audiences, brands, social media, content and business work together.
Is the programme only creative?
No. It combines creative practice with marketing, business strategy, data and analytics.
Can this programme support freelancing or entrepreneurship?
Yes. The programme develops skills relevant to employment, freelancing and entrepreneurship.
How do I apply?
Students can apply through TMUC Admissions. Applications are subject to eligibility assessment and verification of academic documents.